When it comes to Internet success, the “number one” most cost effective way to build your business is through email marketing. Email allows you to contact your existing and prospective customers in the fastest, easiest, most affordable and efficient means possible. With email you can assure your success by: targeting your market, introducing new programs and products, offering freebies and inviting your contacts to visit your website – all at zero cost.
To be effective your email must be a short, attention grabbing, compelling, offer valuable information, be straight to the point and targeted to your specific market. The more targeted your email is to a specific market; the better your results will be in the end.
In addition, the following email suggestions and tips will get you started in the right direction towards Internet Marketing success:
1 – For your own protection to avoid being perceived as a “spammer” use double opt-in techniques. This requires the user to click on the link (you provide in a second email) in order to be certified.
2 – Offer your user an easy opt-out technique which allows the user to click the link you provide, requesting to be removed from your mailing list.
3 – No matter how tempting – never buy email lists. Buying email lists is the fastest way to be assured of being regarded as a spammer. As tempting as it may be, avoid it all cost and develop your opt-in list earned by your own hard work.
4 – If possible provide the user with your own mailing address and telephone number. In this way you establish your integrity and build trust and confidence with your potential customer.
As a final note, space your emails at reasonable intervals (perhaps, two to three days apart, but never with multiple emails per day).
